The increase in competition in the industry sector and the increase in the level of knowledge and awareness of customers has caused more attention to customer retention. The issue of customer trust in the brand is of particular importance in this field, in the current economic conditions, the brand of the store (brand) plays an important role in the differentiation strategy. It has a good competitive advantage in retail sales. The purpose of this research is the effect of satisfaction with price and product classification on trust in retailers. The statistical population of this research is all the customers of Get Market Babylon, whose number is unlimited, and 450 people have been selected from this population using Cochran's formula. The present research method is applied and descriptive of the survey type. In this analysis, confirmatory factor analysis was used to obtain the validity of the questionnaire, path analysis was used to check the hypotheses of the research, and model fit was used to check the fit of the model. The results of the data analysis show that the satisfaction with the price level has a positive and direct effect on the trust in Get Market retail, the perceived image of the classification has a positive and direct effect on the trust in Get Market retail. Therefore, it can be said that product classification in the store, which is one of the controllable factors, leads to the creation of trust in the consumer over time. And it proves to the customer that this store is honest with its customers and does not name them. So the retailer should make as many products as possible available to the customer with creative methods.