Aims: Lifestyle and quality of life are important variables for a healthy and happy life. The aim of this research was to determine the effect of analytic dream incubation and analytical imaging of psychological trips on the issue of death on lifestyle and quality of life among university students. 
Materials & Methods: This semi-experimental research with three groups design of pre-test, post-test, and follow-up was carried out between 45 students who referred to the consultation and guidance center of Ferdowsi university of Mashhad, Iran in 2016. The subjects were selected using the purposive sampling method and randomly assigned into two groups of dream incubation and analytic imaging, and one control group (N=15). The dream incubation and analytic imaging groups were treated for 13 and 12 two-hour sessions, respectively. The participants answered to the quality of life and lifestyle questionnaires in three stages of pre-test, post-test and follow-up (three months after treatment). The data were analyzed using SPSS 16 software through analysis of variance with repeated measures and Bonferroni post-hoc test.
Findings: In the lifestyle variable, a significant difference was observed between the two groups of analytical dream incubation and the analytical imaging of psychological journeys in the post-test and follow-up stages, but in the quality of life variable only in the follow-up stage, dream incubation group had significant difference with analytical imaging and control groups (p<0.01).
Conclusion: Analytic dream incubation with analytical imaging of psychological journeys are two useful and effective therapies to enhance students' lifestyle and only the analytical dream incubation therapy is effective in improving the students' quality of life.