The aim of this study was to design and explain the model of ethical-oriented organizational culture in order to promote office health. This research is mixed (qualitative-quantitative) in terms of applied purpose, in terms of approach, exploratory, and in terms of data analysis. In the qualitative phase of the research and in order to design a model based on the data theory methodology of the foundation, a group of experts in the field of human resources including university professors and senior managers of government organizations and prominent consultants were selected and interviewed in depth. In this phase, the snowball sampling method was used and this process continued until the researcher reached theoretical saturation and a total of 9 interviews were conducted. In the quantitative phase, all government employees of Hamedan city were considered as a statistical population and among them, 350 people were selected from the stratified random sampling method with proportional division as a statistical sample. In the qualitative phase of the research, because the foundation data theory method was used, the main tool for data collection was in-depth and unstructured interviews with experts. In the quantitative phase of the research, the main data collection tool was a closed and researcher-made questionnaire consisting of 42 items that was designed based on the initial conceptual model. In the quantitative phase of the research, SPSS, Lisrel and smartPLS software were used for descriptive and inferential analysis. Finally, the research results led to the design of a green marketing process model in pharmaceutical companies (based on the paradigm model structure) and the hypothetical relationships of the model in a large community were tested and confirmed.