Purpose: Maritime transportation and its role in tourism is an issue
that has received less attention until now. Maritime transportation is
the process of moving people, goods, etc. by boat, ship and other
vessels on seas, oceans, lakes, canals and rivers. The main purpose
of this research is to investigate the experience of tourists traveling
to Kish Island.
Materials and Methods: The purpose of this research is practical
and the research problem is descriptive and analytical. Also, the time
of data collection was cross-sectional (winter 2019). The statistical
population of the research includes all tourists who have entered
Kish Island by sea. Considering that the statistical population of
those who entered Kish Island by sea is an unlimited population,
therefore, based on Cochran's formula and random sampling
method, 384 people were selected as the sample size.
Findings: To achieve the goal of the research, importanceperformance analysis (IPA) was used to identify the strengths and
weaknesses of the cruise experience to Kish Island for the
components of tourists' satisfaction.
Conclusion: According to the literature related to the subject as well
as the conversation and interview conducted with tourists, 13
indicators were identified. Among the criteria placed in the first
quarter, the diversity of the sea route with a weight of 20.56% ranks
first, satisfaction with comfort and convenience with a weight of
14.69% ranks second, satisfaction with food facilities with a weight
of 14.26% ranks third, satisfaction with ship security with a weight
of 12.22 % won the fourth rank.