Purpose: Today, the destruction of the environment and its related 
issues have caused societies to move more towards preserving the 
environment, in the meantime, the institutionalization of the green 
lifestyle among housewives plays an important role in preserving 
the environment. The present study was conducted with the aim of 
investigating the social factors affecting the green lifestyle in urban 
housewives.
Materials and Methods: The method of the current research was a 
survey and the data collection tool was a questionnaire. The 
statistical population of this research was all the housewives living 
in Tehran city, which with multi-stage cluster sampling method, first 
4 regions, then 2 regions from each region and 2 neighborhoods 
from each region and 2 blocks from each neighborhood randomly 
and then the contacts from the blocks were selected as available. 
Based on Cochran's formula, the number of 250 people from each 
region and a total of 1250 people were selected at the error level of 
5%. Data analysis was done with regression and SPSS software.
Findings: The results showed; There is a significant and positive 
relationship between social norms and green lifestyle. There is a 
significant and positive relationship between cultural capital and 
green lifestyle. There is a significant and positive relationship 
between social trust and green lifestyle. There is a significant and 
positive relationship between social participation and green 
lifestyle. There is a significant and positive relationship between 
social cohesion and green lifestyle.
Conclusion: Therefore, the main component of the change in 
lifestyle is social cohesion. Social cohesion is a sign of a kind of 
coordination in behavioral changes. Women who will not fall behind 
in this process of harmonizing with others will not be able to 
institutionalize the green lifestyle in their behaviors, attitudes and
habits.