Islamic lifestyle with a focus on health

Islamic lifestyle with a focus on health

The Components of Media Appeal in Presenting the Content of the Holy Quran

Document Type : Original Article

Authors
1 PhD student, Department of Theology and Islamic Studies, Ilam University, Ilam, Iran.
2 Associate Professor, Department of Quranic and Hadith Sciences, Ilam University, Ilam, Iran (Corresponding Author). , mohhos313@yahoo.com
3 Professor, Department of Quranic and Hadith Sciences, Ilam University, Ilam, Iran.
4 Assistant Professor, Faculty of Communication and Media, Tehran University of Broadcasting, Tehran, Iran.
Abstract
Purpose: The main purpose of this research is to examine the components of media appeals in relation to how the content of the Quran is presented, which is rooted in its media miracle.
Materials and Methods: The current research is trying to discover new dimensions of the media presentation of the content. The general research strategy is qualitative and the data collection method is library. In order to obtain data, Quranic examples of media appeal were searched with the keywords of media, appeal and content, and the method of description, analysis and interpretation was used in data analysis. Based on the analysis and interpretation of the extracted themes, the view of the media miracle of the content of the Quran is understandable. The miracle of the media presentation of the Qur'an's content prevails over the way it is presented to the audience.
Findings: Based on the results of analysis and interpretation of media themes and views, attractiveness components; "Similar to the current social media in the configuration of media presentation", "complex and wonderful method in content presentation", "solid and geometric semantic structure", "attention to the element of sound and sound", "considering different aspects related to the audience", "Using the power of imagination and mental imagery" and "telling stories" are inferred.
Conclusion: The media charms of the Quran, which are rooted in its media miracles, can be used to gain a better understanding of the various aspects of this divine medium that have not been discovered so far.
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